Challenge
Founded with the simple goal to help people find their way home, Long & Foster expanded with a dozen acquisitions, 200 offices and 10,000 agents. A brokerage growing fast but apart. How might all these pieces work towards one, unified brand vision?
Opportunities
- Create a universal set of brand standards to signal the shift from "my team" to "our company"
- Build excitement internally & externally through renewed mission, vision, values, voice, etc.
- Ditch the static style guide for a living, digital brand book that's easy to access and apply
Challenge
When a fire occurs, there's little time to escape. Fires double their size in seconds, filling a room with heat and smoke. To demonstrate the life-saving benefits of flame retardants, we designed a simulated fire using 3D holographic technology. A model cross-section of a house fits inside the display. People interact with a touchscreen to will highlight key areas protected by flame retardants.
Portable Experience Center
The display can be easily transported from a semi-permanent installation to trade show events via a secure flight case. The interactive content can be updated remotely via cloud. Touchscreens make it possible for audiences to engage even more and deepen their understanding of how fires can stop from spreading.
