Challenge
Founded with the simple goal to help people find their way home, Long & Foster expanded with a dozen acquisitions, 200 offices and 10,000 agents. A brokerage growing fast but apart. How might all these pieces work towards one, unified brand vision?
Opportunities
- Create a universal set of brand standards to signal the shift from "my team" to "our company"
- Build excitement internally & externally through renewed mission, vision, values, voice, etc.
- Ditch the static style guide for a living, digital brand book that's easy to access and apply
If there’s an account I know well, it’s the annual agency holiday card. Each December, creative companies put a new spin on the tradition. A few projects from Christmas past:
See the website
12 Days of Creativity
A short series of snowflake-sized films that celebrate creativity and the courageous individuals who channel it. DC ADDYs Best of Show.
See the website
See the website
Holiday Jam
In the era of connected homes, this piece of signal-jamming seasonal decor ensures that your loved ones are forever present at the dinner table. No more Instagram interruptions during grace. Available for purchase in both the tree topper and table centerpiece models.
Paper Thin
We wanted to make something that not only reflected the spirit of the season, but something that all of us could carry forward into the new year and beyond. So we came up with a cute story, worked with a wonderful animation studio, and cut together this heartwarming tale. To spread our holiday message with friends and fam we created a microsite and micro-marketing campaign.