Challenge
A next-gen contender in aerospace, Peraton sought creative ways to tell their brand story. Industry jargon and static slides just don't fly in a world where "wow factor" matters most.
Insight
Immersive experiences can be brought into any room and offer engagement by entire teams at once.
Opportunity
Instead of trying to explain to people what a complex technology is, what if we demonstrated for people what that complex technology can do?
360° Video
For 2019's Annual Space Symposium, we built a scenario to simulate Peraton's ability to manage complex space systems across mission stages. The spatial environment turned passive observers into engaged participants, who we invited to step inside a virtual control room, ride alongside a rocket booster and float with unfolding satellites.
Why Brand Activations Matter
Boosted by live audiences, participatory brand experiences can extend a campaign through waves of shared media. We combine digital & physical tactics, from documenting early prototypes which build intrigue, to boosting buzz around event coverage. Each wave amplifies the brand story and extends its life cycle.
Pre-Launch
Starting with R&D, we combine digital and physical elements to ensure everything feels tangible and scalable across channels.
1st Wave
We generate intrigue by inviting attendees to interact directly with the experience, generating on-site impressions and participation.
2nd Wave
Coverage unfolds through social media and partnerships. Feedback loops connect audience and brand, deepening loyalty and boosting advocacy.
3rd Wave
Post-event documentation and “making of” material is repurposed into social and sales contexts, multiplying ROI long after the activation.