Pressure of New Payment Methods

In 2014, Apple and Google tipped off a tap-to-pay revolution. As tech companies redefined how people could pay, banks had to level up by designing mobile experiences like tech companies themselves.

Embracing Buyer Behavior

New technology works best when its design is based around real needs and recurring behaviors. Customers feel more confident using new technology if they're central to the experience, knowing that banks give them control and visibility into their finances.

Connecting People and Technology

Capital One teamed up with tech giants to launch a tap-to-pay app. The partnership was forged in rigorous design thinking and showed how both tech and bank brands are committed to product design with user experience at the core.